Digital Strategies for Beauty: Industry Insights, Tips, and Best Practices
Creating Engaging Content: How to Attract and Retain Clients on Your Beauty Salon Website
As a beauty salon owner, you understand that your business thrives on the ability to attract and retain clients. In today's digital age, having a strong online presence is a crucial part of this process. An engaging website with informative and appealing content is...
Ecommerce Trends in the Beauty Industry 2021
As a beauty business owner, keeping up with the latest trends and keeping an eye on your competition should be part of your marketing strategy. During the last twelve months, the Coronavirus pandemic has triggered a rise in online shopping, and the beauty industry has...
Your Beauty Business Can’t Survive off Social Media Alone. Here’s Why…
You’ve just started your beauty business and are wondering whether you really need to invest in a website. Facebook seems like a good way to get the word out and find new customers, right? Technically yes, but you can’t rely on social media alone to grow your business...
How to measure the success of your beauty website
The best built websites combine great design with usability. Your website should make it easy for your clients to find important information and encourage them to take the next step – whether that’s booking a treatment with you, signing up to a newsletter, or entering...
Five quick wins for owning local SEO results with your beauty website.
Beauty businesses are local businesses. When a client wants to indulge in a beauty treatment the last thing they want to do is travel miles away from home, especially for regular treatments such as hair, brows, and aesthetics. That’s why attracting clients from your...
Does your beauty business really need a website?
The answer is yes - your beauty business absolutely needs a website. Starting your own business is daunting and you might be tempted to push a website to the bottom of your list, relying on other platforms like social media for your online marketing instead. This blog...